Influencer Marketing

In my role, I've spearheaded influencer marketing initiatives aimed at fostering brand awareness and consideration. Collaborating with a diverse range of influencers, spanning from micro-influencers to celebrities, has been instrumental in Adore Me's influencer strategy. By harnessing the reach and influence of mega influencers and celebrities, I've effectively elevated brand visibility on a broader scale. Concurrently, leveraging macro and micro influencers has allowed Adore Me to cultivate deeper connections with its audience, driving consideration and ultimately conversions. Additionally, I played a pivotal role in developing Adore Me's in-house creators platform, which has blossomed into a thriving community boasting over 6,000 creators. This platform not only amplifies our brand message but also empowers creators to engage with Adore Me's audience authentically, further enhancing brand resonance and consideration.